Mark Anthony Brands UK, the beverage firm that brought White Claw to the UK, has launched Lemada, a new Vodka Lemonade RTD.
It is available in two flavours, Tangy Lemon and Juicy Raspberry, with both made from real lemon juice, with natural flavours and no artificial sweeteners. Pre-mixed in a 250ml can at 4% ABV, Lemada blends triple-distilled Vodka and fizzy lemonade.
Tangy Lemon and Juicy Raspberry are both available in a single can at Sainsbury’s for £2.25 or as a 12-pack on Amazon for RRP £27.
Richard Ingram, Europe MD at Mark Anthony Brands UK, said: “We’ve been lemon obsessed for the past year dreaming up a Lemada world. So we are thrilled to introduce Lemada to the UK and kick-start customers’ summer with a truly unique, premium and refreshing vodka lemonade option.
“We are super happy to see Lemada on shelf at Sainsbury’s and online at Amazon, providing consumers with a zestier option when looking for a refreshing summer drink.”
