Mars Chocolate Drinks and Treats has announced the launch of two new gluten free cookies.
The new Galaxy Gluten Free Cookies and Twix Gluten Free Cookies contain gluten free oats with the signature flavours and chocolate of each iconic brand. With distinctive brand-led packaging, each pack (RSP £2.89) contains four individually-wrapped 30g cookies.
The total cookies market is worth £148m growing in value by 4% year-on-year. Free from cookies now contribute over £12m to the total category and in volume terms, this segment has grown by more than 6% over the past two years.
Brands represent 69% of conventional cookie sales value but only 30% of gluten-free cookie sales, representing a significant £4.8m of retail sales opportunity within the category.
Michelle Frost, General Manager at Mars Chocolate Drinks and Treats, said: “Consumers are increasingly seeking gluten-free alternatives from both a dietary necessity and also as a lifestyle choice. Our new gluten free cookies deliver on taste and offer this growing shopper segment the opportunity to enjoy some of their favourite confectionery brands without compromise.”
Initially launching in Sainsbury’s, the range is targeted to roll out to a wider retail and convenience distribution over the coming months.
