Mars Drinks & Treats (MD&T) is making its debut in the in-store bakery (ISB) bites category with the launch of Galaxy Cornflake Clusters and Maltesers Crispy Bites.
The company noted that Bites are the second-largest sector in the Everyday Cake Category, fulfilling key consumer needs for a casual treat, with brands central to their appeal.
Kerry Cavanaugh, general manager at Mars Drinks & Treats, commented: “We believe that these new launches will reinvigorate the category. Introducing familiar brands to a popular format will excite existing category purchasers and attract new Galaxy and Maltesers fans.”
