Mars Chocolate Drinks & Treats has announced the launch of Mars and Twix Ice Creams Cones, the first time the two confectionery brands have been developed into an ice cream cone format.
The Mars Ice Cream Cone offers a blend of dairy ice cream, caramel sauce and milk chocolate topped with chocolate chips. Twix Ice Cream Cone is filled with a combination of caramel ice cream with a caramel sauce wrapped in a wafer cone and topped with biscuit pieces.
Mars Ice Cream Cone will be available as a four-pack, exclusively in Iceland from March (RRP £3.50).
Twix Ice Cream Cones will be available as a four-pack from Asda and Iceland this month and through convenience and wholesale channels from March (RRP £3.50).
Michelle Frost, General Manager at Mars Chocolate Drinks and Treats, said: “The brand familiarity and price point of Mars products have really allowed us to solidify our mid-market position, and for some of our core brands like Mars, the appetite for our classic products has still increased by a third. Developing the Mars and Twix brands into an ice cream cone format was a natural progression to give fans of the brands an alternative format to enjoy.”
Across the overall ice cream market, Mars Ice Cream grew by £11.5m in 2022, equating to a 42% share of the total ice cream market growth. Over the last five years, Mars has delivered more than six times the growth of the category average and more than any other manufacturer.
