Mars Petcare is expanding its portfolio of dog treats with the launch of Pedigree Ranchos Lastin’ Layers and Reward Centres.
Recognising that more pet owners are looking for treats that provide their dogs with something to keep them entertained and occupied for longer, the latest additions provide a “fun but safe solution when it comes to treating”.
The new products are made from limited ingredients, are grain free and low in fat. Pedigree Ranchos Reward Centres are long-lasting chews, filled with natural chicken and available in both mini and maxi sizes. Lastin’ Layers are made using a blend of dog-friendly ingredients such as safe rawhide for a crunchy outer, with chicken & carrot or beef flavour inners.
Angela Cameron, European brand director for Pedigree, commented: “Research has shown 69% of dog care and treats market growth came from the rise in meaty and raw treats in 2021. With 54% of shoppers thinking of Pedigree as a ‘Meaty Treats’ brand, we are perfectly positioned to cater to this growing demand. Through the launches of Pedigree Ranchos Lastin’ Layers and Reward Centres, we are aiming to support dog shoppers enter the meaty category safely and will support the roll-out with in-store activation to drive trial among new and existing shoppers.”
Lastin’ Layers are available in 40g packs and Reward Centres come in 80g packs with an RRP of £2.00.
