Mars Wrigley continues to grow its Galaxy block chocolate offering with the launch of a new Smooth Mint SKU.
The brand noted that mint has the second highest flavour penetration in the confectionery market, with 61% of shoppers repeatedly purchasing mint-flavoured products.
Set to be supported by in-store POS, from shippers to larger front-of-store displays, Galaxy Smooth Mint joins the brand’s seven-strong chocolate block line-up.
“The arrival of our first-ever Galaxy Smooth Mint bar offers shoppers a new flavour of our much-loved brand,” said Victoria Gell, Galaxy Brand Director. “We know that innovation drives the category, and shoppers often buy large block chocolate formats to enjoy sharing moments together.
“This new flavour allows us to reach new audiences by appealing to mint lovers (that over-index in comparison to milk chocolate), who will then introduce new consumers to the category via sharing.”
Galaxy Smooth Mint is rolling out in retailers with an RRP of £1.25 (110g)
