McCain Foods is tapping into the air fryer craze by launching a new product line specifically designed for the cooking devices.
Endorsed by popular air fryer brand Ninja, the new products, Deep Ridge Crinkle Fries and French Fries, cook in less than 8 minutes and provide “maximum crispiness”.
The two lines are rolling out in all major supermarkets in 750g bags (RRP £3.20).
Mark Hodge, VP of marketing at McCain, said: “We are the first frozen potato brand to create a designated range of air fryer-specific products, and we are continuing to invest in innovation to bring quick, easy and tasty products for time-poor consumers. We know that consumers are looking for convenient, healthier and tastier options, and so with the launch of the Air Fryer range, we are helping consumers add restaurant quality foods to their home cooked meals, in just minutes.”
