Australian wine brand McGuigan is launching a mid-strength wine collection next month to appeal to consumers seeking to moderate their alcohol intake.
Each wine in the McGuigan Mid range – which includes a Shiraz, a Sauvignon Blanc and a rosé – has an ABV of 7% and contains fewer than 75 calories per 125ml serving.
Oliver Hoey, McGuigan senior brand manager, commented: “We are delighted to launch McGuigan Mid to the market. As consumers become increasingly health-conscious, we understand the need for an alternative that aligns with their goals of moderation without compromising on taste and enjoyment.
“McGuigan Mid is the result of our commitment to continuously innovate, providing memorable wine experiences to all consumers.”
McGuigan Mid will be available in Sainsbury’s from September and Morrisons from October, with an RRP of £7.00.
