Winemaker Australian Vintage has announced the launch of McGuigan Gold Label, described as a “new standard of accessible luxury in the growing premium wine category”.
The new wine collection aims to cater to consumers seeking a trade-up experience for the at-home occasion. The brand pointed to recent research from Wine Intelligence, which revealed that share of spend of premium wines (within the £8- £10) is growing particularly amongst 35–55-year-olds.
McGuigan Gold Label will launch in September with two varietals, Shiraz and Sauvignon Blanc. They will initially be available from Sainsbury’s with an RRP of £10.00.
Brand manager at McGuigan Wines, Oliver Hoey, said: “We are thrilled to introduce the McGuigan Gold Label range, designed to elevate at-home occasions, and provide consumers with an accessible premium wine experience. We are seeing a growing trend for premium wines, particularly trade ups with brands they trust. We believe that everyone should have the opportunity to enjoy a touch of luxury, and the McGuigan Gold Label collection embodies that ethos.”
