Pladis has added a new Caramel variant to its McVitie’s Penguin range.
Penguin Caramel bars are made with chocolate and caramel-flavoured cream sandwiched between crunchy biscuit layers.
“We’re excited to expand our iconic McVitie’s Penguin range with this new caramel flavour,” said Catherine Morgenroth, Marketing Manager, pladis UK&I.
“Chocolate and caramel is a classic combination that we know fans love and, by pairing it with our crunchy biscuit, we’ve created a truly irresistible snack. We can’t wait to see it become a new favourite in lunchboxes and biscuit tins across the country.”
Penguin is bought by one in four UK households, and is worth £37.6m, growing at 20% year-on-year (NIQ to 09.08.25).
Penguin Caramel 7-pack (RRP £2) will be rolling out across major grocery retailers from today.
