Meatless Farm is back in retail just six weeks after being rescued from administration by VFC.
The brand’s plant-based Mince, Chicken Breasts and Quarter Pounder Burgers return to Asda stores this week, along with Beef, Red Wine & Porcini Mushroom Girasole and No-Duja Ravioli and a new first-to-market Pork & Apple Sausage.
Meatless Farm will be relaunching into further retailers and across foodservice within the next two months, supported by a national multi-channel marketing campaign to drive consumer awareness that the range is back.
Dave Sparrow, CEO of Meatless Farm, said: “Getting Meatless Farm back on shelf for our valued consumers is our number one priority, and we have been working tirelessly with our partners and customers to make this happen.
“We’re delighted that shoppers can now find the Meatless Farm core range in Asda, as well as first-to-market innovation from the brand.
“Our pasta lines stretch the brand into a new eating occasion and we’re excited to be the first brand to launch a plant-based Pork & Apple Sausage, converting new consumers via a premium, top-selling flavour profile from the meat category.”
