Meatless Farm continues to roll back out across retail after being rescued from administration by VFC.
The brand’s Plant-Based Mince is back on Tesco shelves this week, along with the Meatless Farm Pasta line-up, which now includes a new Chicken and Bacon Tortellini SKU. The Chickenless Roast Joint also makes a comeback and lands in store on 25 September.
The brand re-launches in Tesco, Asda, Sainsbury’s and Ocado will be supported by a national OOH and digital advertising campaign to raise awareness that the brand is back, with a message ‘For the Tryers,’ inviting the increasing number of meat-reducers to ‘give it a try,’ in order to protect the planet.
The campaign will run from 25 September to 22 October across tube car panels, digital 6 sheets, streethubs and billboards, expecting to reach over 8 million consumers. The ads will also be integrated with a £2 off coupon to allow shoppers to redeem and try the Meatless Farm range for themselves.
CEO of Meatless Farm and VFC, Dave Sparrow, said: “Our customers and consumers are our number one priority, and we are delighted to deliver on our commitment of getting the range back on shelf for them, as well as launching NPD that continues to stretch the brand into different consumption occasions.”
“It’s fantastic to see the brand return to Retail and we’re all delighted to let everyone know that Meatless Farm is back for good via our national advertising campaign, encouraging consumers to make simple switches and give the brand a try.”
