Mentos Sweets is expanding its sharing bag range with the launch of Feeling Berry Good.
The new line includes three berry flavours: cherry, Blueberry and raspberry. The vegan-friendly treat offering not only delivers bursts of berry flavour but also features the signature Mentos experience – a crisp outer shell with a soft, chewy centre.
Feeling Berry Good taps into the growing demand for sharing bags, which now dominate the confectionery market, accounting for 71.4% of sweet value sales.
Arriving in Morrisons from early April, with a wider roll-out across grocery and discount channels in the pipeline, the launch is timed to meet the growing demand for berry flavours, which have consistently outperformed the sugar confectionery market, rising 22% YOY compared to the total sweets category at 7.7%.
The launch of Feeling Berry Good will be supported by POS materials in-store to drive visibility and awareness. It will also benefit from the halo effect of Mentos’ summer ABTL media campaign, spanning VOD, OOH, YT, influencers and social media.
Sarah du Plessis, Brand Manager of Mentos said: “We’re delighted to kick off 2025 with Feeling Berry Good as the latest addition to our sharing bag range! Berry flavours continue to be a huge hit with consumers, and this demand isn’t going anywhere.
“We know that flavour and great taste are the biggest drivers in the sugar confectionery category and Mentos is primed to deliver! Feeling Berry Good brings something fresh and exciting to the category, ensuring shoppers can enjoy a flavour-packed, quality treat they’ll want to come back to time and time again.”
