Lactalis Nestlé Chilled Desserts UK has announced the expansion of its desserts range, with Milkybar Gold White Chocolate Caramel Crème Dessert.
Tapping into the ‘gold chocolate’ trend, the dessert is claimed to be the first HFSS-compliant crème dessert to market in the UK chilled desserts category.
Milkybar Gold White Chocolate Caramel Crème Dessert combines the Milkybar white chocolate taste with a new Gold caramel flavour at only 91 calories per pot (RRP £1.50 – 2x65g).
Christopher Pihoué, Marketing Manager at Lactalis Nestle Chilled Desserts UK, said: “Milkybar Gold White Chocolate Caramel Crème Dessert has a unique flavour offering that we know will appeal to consumers. The dessert is positioned as the perfect treat for anytime of the day and evening and with the calorie count, and HFSS compliance, brings a real USP in the chilled desserts aisle.
“We are are confident that this new launch will capitalise on the trend towards gold chocolate product launches, while attracting Milkybar confectionery fans to the chilled aisle!”.
