Mogu Mogu, the drinks brand renowned for its unique nata de coco beverages, is tapping into the surge in demand for sugar-free alternatives with the launch of a Zero Sugar range.
The Mogu Mogu Zero Sugar variant will be available in two flavours: Sugar Summer Berries and Tropical Delight. The new additions are aimed at unlocking further category growth by expanding the viral appeal of Mogu Mogu and driving penetration among the seven out of 10 soft drinks shoppers now seeking low or no-sugar beverages.
“Shoppers are becoming more health-conscious and are increasingly looking to add zero sugar drinks into their repertoires, but not at the expense of sacrificing taste or enjoyment. Flavour is still their number one priority,” said Ash Chadha – Sales & Marketing Director at ASCO Foods.
“With our new Zero Sugar range, we’ve been able to balance reducing sugar with delivering the signature Mogu Mogu ‘Sip. Chew. Feel’ experience without compromising on taste. We’re also pleased to be debuting the range with two vibrant, refreshing flavours that will offer a totally new taste sensation for fans of Mogu Mogu, but also complement our existing portfolio of bold, fruit-flavoured drinks. As a result, we feel we’ve created the perfect formula to help retailers double up on growth and make the most of the surge in popularity of both the sugar-free segment and Mogu Mogu.”
Mogu Mogu Zero Sugar Summer Berries and Tropical Delight will be available in 320ml bottles (RRP: £1.10-£1.20). The new duo will launch in wholesale and convenience from 1st March, with a wider rollout in multiple retail to follow.
