Functional shot brand MOJU is expanding its Immunity Blends portfolio with the new Honey Lemon 420ml Dosing Bottle.
Based on the familiar ginger, honey and lemon cold remedy, the launch is said to offer shoppers a more approachable “slow-burn soother” with a naturally functional kick.
As with the entire MOJU range, Honey Lemon is made with high-quality, cold-pressed ingredients. Each 60ml shot delivers a natural source of vitamin C and the NHS-recommended daily intake of 10µg of vitamin D3.
Rich Goldsmith, CEO & Co-Founder at MOJU, said: “At MOJU, we’re driven by the belief that nature provides the most powerful and effective ways to power a healthy lifestyle. Our mission is to harness these potent and nutritious ingredients, delivering them in bold, uncompromising, yet convenient ways.
“With Honey Lemon, we’re excited to reimagine something familiar and nostalgic with a fresh, natural and punchy MOJU twist that can be easily incorporated into your daily routine, either shot straight for a morning boost or mixed into warm water and sipped hot for a soothing kick.”
Honey Lemon joins MOJU’s Immunity Blends sub-range, which also includes Hot Mango and Spicy Piña. The new variant will be available exclusively at Sainsbury’s and via MOJU’s website from today (RRP £5.95).
The launch will be supported by targeted shopper marketing and digital activity.
