Functional shot brand MOJU has unveiled its latest product – Spicy Piña Immunity.
The variant will feature within the brand’s ‘Immunity Blends’ sub-range, sitting alongside its Hot Mango flavour, which is said to have been successful at driving a new ‘shot curious’ consumer into the category, now achieving 80% of the ROS of the brand’s hero Ginger shot.
Like the rest of the MOJU range, Spicy Piña Immunity uses naturally sourced fresh-pressed ingredients, including chlorella and spinach, along with pineapple, fresh Peruvian ginger root and jalapeño.
Each 60ml shot delivers a natural source of vitamin C and the NHS-recommended daily intake of vitamin D3, sourced from Atlantic seaweed.
Rich Goldsmith, CEO & Co Founder at MOJU, said: “Our new Spicy Piña shot is bold in flavour and straightforward in ingredients, delivering a powerful hit of natural immune support when people need it most. We’re very grateful to our loyal consumers who played a key role in co-developing this product with us. Their feedback helped us create Spicy Piña as a big flavour-hitting alternative to heavily processed or sugary greens products.”
Having pre-launched exclusively with DTC customers on the MOJU website, it will be available to purchase at Ocado and Planet Organic this month and Waitrose from 5th February (RRP £5.95).
