Coca-Cola Europacific Partners (CCEP) has announced the latest addition to its zero sugar Monster Ultra range with a new strawberry-flavoured variant.
Rolling out in the UK from September, Monster Ultra Strawberry Dreams will be available in 500ml plain or price-marked single cans [and four can multipacks which are non-price-marked].
In a recent Monster customer survey, 55% of respondents said strawberry was the no.1 flavour innovation they’d like to see. Monster Ultra Strawberry Dreams has already become the brand’s number-one-selling Ultra flavour in the US.
Convenience retailers can request Monster Ultra Strawberry Dreams POS materials and download digital assets via My.CCEP.com to support the launch in-store and online.
The latest addition to Monster’s line-up follows the arrival of Monster Juiced Bad Apple and Monster Reserve Orange Dreamsicle, which launched earlier in 2024.
Helen Kerr, Associate Director of Portfolio Development at CCEP GB, said: “Energy drinks are adding more value to the soft drinks category than any other segment. And much of this is down to diversification and innovation, led by Monster, which contributed more than half of NPD value sales over the last year. It’s a massive opportunity for retailers and there’s still room for significant growth.
“We’re confident that Monster Ultra Strawberry Dreams will build on this success. This new launch will tap into demand for the strawberry flavour and zero sugar energy drinks with the renowned Monster energy kick, so we’d recommend that retailers get stocked up.”
