Coca-Cola Europacific Partners (CCEP) Great Britain has announced the latest addition to its zero sugar Monster Ultra range with a new grapefruit-flavoured variant.
Rolling out nationwide from mid-August, Monster Ultra Fantasy Ruby Red will be available in plain and price-marked single 500ml cans, and four-can multipacks, which have been designed in collaboration with artist Mark ‘Pinky’ Taylor.
Red grapefruit is one of the fastest-growing flavours in cold beverages, while zero sugar continues to be a key category driver in energy, growing at 7.6% year-on-year. Monster Ultra Fantasy Ruby Red is already Monster’s second-best-selling Ultra flavour in the US.
Convenience retailers can request POS materials and download digital assets via My.CCEP.com to support the launch in the UK.
Monster Ultra Fantasy Ruby Red is the latest addition to Monster’s line-up and follows the arrival of its Juiced Rio Punch and Lando Norris Zero Sugar variants, which launched earlier in 2025.
Innovation has delivered 28% of the energy drinks category growth over the last year, with Monster’s NPD driving more than half of energy drinks’ innovation sales. This has helped the Monster brand become the fastest growing major energy brand in Britain, worth more than £756m in value sales and adding £78m in sales in the last year.
Helen Kerr, Associate Director of Portfolio Development at Coca-Cola Europacific Partners GB, said: “Energy drinks continue to increase in appeal to more consumers on more occasions throughout the day and remain the most dynamic segment in soft drinks. Much of energy drinks’ growth is being driven by zero sugar innovation, a space in which our Monster Ultra range continues to lead the way, with bold flavours and even bolder can designs.
“Ultra Fantasy Ruby Red is a total knockout – a punchy grapefruit flavour that’s already smashing it stateside. Wrapped in a show-stopping can designed by our long-time collaborator Mark ‘Pinky’ Taylor, it’s made to turn heads and fly off shelves. We can’t wait to see how retailers bring the launch to life in-store.”
