Coca-Cola Europacific Partners (CCEP) and the Monster Energy brand have relaunched their SalesSupercharged.co.uk convenience retailer support initiative for a third year, aimed at helping retailers to make the most of the energy drinks sales opportunity.
The online platform and trade communications campaign offers insights on the latest trends and details on key segments within energy drinks, alongside tips and advice around ranging and execution in-store.
The energy drinks market is now worth £1.78bn in Britain, with 14% value growth and 6% volume growth over the last year. The segment is worth more than £969m in convenience alone and is the largest soft drinks segment in the channel.
The 2023 SalesSupercharged.co.uk campaign features three convenience retailers, all of whom have taken advantage of the resources on the platform and recognise the sales opportunity energy drinks present.
Pippa Collins, Associate Director of Commercial Development at CCEP GB, said: “Energy drinks continue to provide an incredibly exciting growth opportunity for convenience retailers, and this has, in part, been driven by the sector becoming more mainstream, offering a wider variety of great tasting flavours, juice blends and functional benefits, many of which have come from the Monster Co. portfolio of brands.
“We wanted to continue working with leading convenience retailers who really see the opportunity that energy drinks present to help support the wider convenience sector. For retailers who want to make their energy fixture work harder, I’d recommend visiting SalesSupercharged.co.uk, for insights, actionable advice and selling tools.”
