UK confectionery brand Monty Bojangles has unveiled a new visual identity to inject “even more joy, colour, and personality into the premium chocolate gifting sector”.
The move follows a successful period for the brand, with it breaking through the £25m retail sales mark.
Described as an ‘evolution’, not a ‘reset’, the new look will be extended across all communications, with a newly designed website launching in tandem. The first products to showcase the refreshed design will be the Monty Bojangles Gift Boxes, set to appear on shelves this month in Sainsbury’s, Waitrose and Tesco.
The new look features a fresh, bright, and distinctive design aimed at the brand’s widening fan base and increasing shelf impact and engagement.
One element that remains unchanged is the brand hero: Monty Bojangles. Still central to its visual identity, the founder’s beloved cat dominates the brand’s new logo.
Andrew Newlands, CEO and Founder of Monty Bojangles, said: “At Monty Bojangles we believe the visual spectacle of a box of chocolates should promise of the exceptional quality within. This core truth was paramount as we created our excitingly playful new look. Our vibrant designs bring modernity, vitality, and the characteristic escapism of the fantastical and uniquely delicious world of Monty Bojangles.
“Perhaps most importantly of all, we wanted to return the real ‘Monty’ to the fore. My cat named Monty Bojangles, stands proudly within our new logo. With Monty in situ, and boxes emblazoned with expressive decorations, we hope you all agree Monty Bojangles joy and wonder has arrived for all everyday moments of indulgence.”
