Seabrook Crisps and Morrisons have joined forces to celebrate their home city with the launch of three new crisp flavours inspired by Bradford’s food culture: Fish & Chips, Chicken Curry, and Cheddar & Chutney.
Landing just in time for Bradford’s year as the 2025 UK City of Culture, the limited-edition crisps hit the shelves exclusively at Morrisons yesterday at an introductory price of £1 per 125g sharing bag.
Starting as a Bradford market stall back in 1899, Morrisons has been at the heart of the northern city for over 125 years. Meanwhile, founded in 1939 in Bradford, the Seabrook brand started life when fish & chip shop owner Mr Charles Brook began frying crisps for his customers to enjoy whilst queuing for their Friday night fish and chips.
Emma Lethbridge, Crisp Buyer at Morrisons, said: “We’re a proud Bradford business, and have been a supporter of the local Bradford community for over 125 years. As a ‘Major Partner’ of Bradford 2025 UK City of Culture, we wanted to give the rest of the UK a taste of what makes our city so unique. It’s going to be a big year of culture for our home city, and we’re delighted to be involved!”
Group Marketing Director for Seabrook Owner Calbee UK, Claire Hooper, added: “We are very excited to announce this exclusive collaboration with Morrisons, celebrating Bradford UK City of Culture 2025.
“Bradford has been our home for 80 years, and we are very proud to be based here. The launch of these three tasty new crisps in Morrisons stores throughout the country is just one way that we can put a spotlight on the city and the great products that we produce here.”
