Morrisons is offering members of its More Card loyalty scheme double points on every litre of fuel purchased at its 340 petrol stations to help them make savings on their weekly grocery shop.
Until 28 August, shoppers can scan their card at the point of the transaction to earn 10 points per litre of fuel purchased, with no minimum spend in-store required.
Morrisons launched the More Card loyalty scheme earlier this year to allow its customers to earn points on selected products in-store, online and on fuel. When reaching 5,000 points, shoppers are rewarded with a ‘Morrisons Fiver’ that can be spent both in-store and online.
Rachel Eyre, Chief Customer & Marketing Officer at Morrisons, said: “Fuel is an essential purchase for many of our customers on a weekly basis. By offering double More Points at our fuel pumps, we are helping customers build up their points so they can be rewarded with Morrisons Fivers to reduce the cost of their weekly shop.”
NAM Implications:
- Surely the appeal of Tesco Clubcard discounts is immediate gratification.
- i.e. might Morrisons’ shoppers be more responsive to fuel price reductions?
- And thus produce a greater impact on the sales line?
