Premier Foods-owned cake brand Mr Kipling has introduced a No Bake Cheesecake Kit in a new Lemon flavour, joining the Salted Caramel variant that launched in September.
Cheesecakes are one of the most popular desserts in the UK. The new Mr Kipling Kits aim to make it easier for consumers to make them at home.
Daniel Jalalpour, Marketing Director of Desserts at Premier Foods, commented: “There is so much potential to go after in the Ready to Make category, and we want to help retailers tap into this by adding something new into the mix. By innovating in the category, we aim to reinvigorate the ambient dessert aisle, with a new, exciting and easy way to enjoy making desserts at home. We hope to attract new consumers into the sector and inspire younger shoppers to create delicious desserts.”
The Mr Kipling No Bake Cheesecake Lemon Flavour Kit will be rolling out 4th November, with the Salted Caramel flavour available now in selected Tesco, Sainsbury’s, Asda and Morrisons stores for £2.50.
