Cake brand Mr Kipling is expanding its Signature Collection range into the desserts category with the launch of Hot Brownie Puddings in two flavours: Salted Caramel and Belgian Chocolate.
The brownie puddings are said to deliver on the taste and quality shoppers have come to expect from Mr Kipling Signature Collection, made with a Belgian Chocolate pudding and a smooth sauce.
Rob Watson, Brand Director for desserts at Premier Foods, commented: “Mr Kipling is famous for delighting shoppers with a wide variety of treats, so the brand is perfectly positioned to deliver delicious dessert innovation that taps into the latest trends. The Signature Collection range is already well known for delivering more indulgent premium treats, and with an indulgent Belgian chocolate taste and a decadent texture, the new puddings offer a superior taste experience that meets the growing demand for those treating moments. Through the new launches, we are aiming to expand the entire category by enticing more shoppers to the ambient aisle when they’re looking for their next sweet treat.”
Mr Kipling Signature Collection Hot Brownie Puddings are rolling out in selected Tesco and Asda stores, with a MRSP of £2.75.
