Mr Kipling is extending its ice cream range with a limited-edition mince pie flavour.
Available for a limited time during the winter season, it combines creamy ice cream, swirled with spiced fruit and sweet pastry pieces.
Dan Jalalpour, Marketing Director for Desserts at Premier Foods, commented: “Our Mr Kipling Ice Cream range has already seen us bring some of our most loved treats into the frozen aisle. Mr Kipling Mince Pie Ice Cream will provide shoppers with the chance to enjoy the festive flavour they know and love in a whole new way with our exceedingly good ice cream.”
The new Mr Kipling Mince Pie Ice Cream will be available in Asda from 13th October in a 475ml tub with a £3.00 MRSP.