Mrs Crimble’s, the Free From cake brand owned by Ecotone UK, is innovating in on-trend citrus fruit flavours, with the launch of Lemon Macaroons.
Made with high-quality ingredients, the Lemon Macaroons aim to appeal to both gluten-free shoppers and a broader base of dessert lovers seeking something “indulgent and different”.
The new variant is driven by emerging trends, with lemon now the third most popular flavour in the cake category.
Mrs Crimble’s Lemon Macaroons are rolling out in Co-op stores (£1.50 RRP, £1.20 on promotion).
Caroline Mitchell, Innovation Controller at Ecotone UK, saud: “Mrs Crimble’s is most famous for her delicious macaroon range, and its where we have a growing opportunity to wow shoppers and build incremental sales. We crafted our latest product with our loyal consumers in mind, having asked our community via social media what flavour they most wanted to see. This means we can make sure we’re meeting modern demands in free from, as well as captivating a new audience, especially among Gen Z who we know are the leaders in embracing new flavours.”
