Gherkin brand Mrs Elswood has unveiled a new duo of snack pickles in pouches for on-the-go occasions.
The new Mrs Elswood Pickle Bites are available in 50g packs in Peri Peri and original Classic flavours.
“Delivering all the much-loved punch and crunch of a Mrs Elswood Gherkin but now in a handy pouch for extra convenience, we’re confident that Mrs Elswood Pickle Bites will be a hit with consumers seeking a new vegetable-based snacking experience,” commented Mat Moyes, Marketing Controller for Mrs Elswood.
“We know that consumers are increasingly seeking healthier snacking alternatives – and a pickled vegetable fits the bill perfectly. Pickles are a wonderfully versatile little product – delicious either on their own or when pimping up the dullest of dishes. However, virtually all pickles sold in the UK come in jars, and we appreciate that when people are out and about, they don’t want to be dealing with a load of pickle juice, so we’ve developed a pickle with all the flavour and barely any brine and popped them into pouches to help consumers enjoy our gherkins wherever they may be.”
The launch of Mrs Elswood Pickle Bites comes as gherkins continue to show strong growth in the UK (+10.6% value growth).
Gluten-free, vegan and kosher with an 18-month shelf life, Mrs Elswood Pickle Bites (RRP £1.79 per 50g pouch) are available through brand owner Empire Bespoke Foods.
