P&G brand ambassador and cleaning influencer Mrs Hinch has launched her latest limited edition collection – Vacay Vibes.
The collection features an Orange Blossom and Coastal Cypress scent, and covers home care brands, including Fairy, Flash, Febreze, Bold and Lenor.
The range was officially launched by Mrs Hinch on her Instagram channel, which has nearly five million followers. She has been a P&G ambassador since 2018 and during that time, has created multiple limited-edition collections.
At the launch of her Vacay Vibes collection, Hinchliffe said: “I can’t believe how many amazing years I’ve been collaborating with P&G now and this is my fifth limited edition collection. I still have to pinch myself every time. This latest Vacay Vibes edition looks and smells amazing and I’m really excited for everyone to try the products and bring the vacay vibes into their homes. I think it might even be my favourite scent yet!”
Ayca Turgay, Brand Communications Director at Procter & Gamble, added: “P&G is delighted to collaborate with Mrs Hinch for our third cross-category collection across some of our Home and Fabric care brands. We know how much our consumers love Mrs Hinch’s collections, and we’re particularly excited to see what the feedback is for this one, it looks and smells amazing and will make an ideal star focus to any cleaning cupboard.”
