M&S Food has collaborated with nutrition science company ZOE to launch a milk drink that claims to help improve people’s gut health.
The M&S Food x ZOE Gut Shot, which launches in stores this week, contains over 5 billion live cultures from 14 strains of friendly bacteria, is high in fibre and a source of calcium.
The milk drink is made with kefir and berries, with no added sugar or sweetener, artificial gums or emulsifiers. It’s priced at £2, with a free gut health guide provided with every purchase.
Alex Freudmann, Managing Director of M&S Food, commented: “We always ensure a healthy choice is a delicious choice, and we’re proud to be at the forefront of gut health innovation. The M&S Food x ZOE Gut Shot combines the nutrition science expertise of Zoe with the magic of M&S Food quality, innovation and product development.”
Jonathan Wolf, Co-founder & CEO of ZOE, added: “At ZOE our mission is to improve the health of millions. We run the world’s largest microbiome and nutrition research study, with hundreds of thousands of members and bring expert-led science to the world via our free podcast, published research and social channels. But there’s a lot more that can be done to change the way the world understands nutrition. I’m glad we’ve partnered with M&S to bring this delicious product to supermarkets across the nation, helping more people to improve their gut health.”
