Müller Yogurt & Desserts and Myprotein have strengthened their partnership by extending their collaboration portfolio with two new high-protein products.
The move sees the businesses further expand into the chilled yogurt and potted desserts protein segment, which is growing at almost three times the rate of the category.
The new ready-to-drink protein shake is available in chocolate and strawberry flavours, contains 25g of protein per 385ml serving, and is low-fat with no added sugar (RRP £2).
Meanwhile, the new Müller x Myprotein CRUNCH yogurt comes in a ‘top hat’ form to be eaten on-the-go, containing 20g of protein per 180g pot. It is available in two flavours: a strawberry yogurt with chocolate granola and vanilla yogurt with chocolate crunch balls (RRP £1.89).
Richard Williams, CEO of Müller Yogurt & Desserts, said: “Over the last year we’ve been laser focused on continuing to optimise our health and nutrition range, and the unique partnership we launched with Myprotein last year has been key in this ambition.
“Together, we’ve driven further growth within the dairy protein category by appealing to health-conscious consumers looking to support healthy lifestyles with products which are tasty and credible.
“These new yogurt and protein shake products continue the perfect pairing of Müller’s reputation for delicious tasting products and Myprotein’s sports nutrition expertise, allowing us to bring more consumers into the category and drive growth for the entire value chain.”
Neil Mistry, CEO of THG Nutrition, added: “Our partnership with Müller has clearly struck a chord with everyday consumers, and we’re just getting started.
“This latest launch gives shoppers even more high-protein choices – proving that active nutrition can be accessible, convenient, and genuinely enjoyable.”
Rolling out from this week with various retailers, the new products and wider Müller x Myprotein range will be promoted this summer with a multi-million pound in-store, OOH, digital activation, partnership and influencer campaign.
A branded Müller x Myprotein van will also be travelling around the UK over 10 weeks this summer to hand out more than 100,000 samples at almost 100 activation events, including sports competitions, in-store tastings, and London Underground station samplings.
