Müller Yogurt & Desserts has launched the Cadbury chocolate brand in a milkshake format for the first time in the UK and Ireland.
With the flavoured milk category growing 4% year-on-year, the business stated that it was targeting category growth by continuing to expand and optimise its portfolio of products.
Cadbury Creamy Chocolate Milkshake and Cadbury Creamy Chocolate Caramel Flavour Milkshake went on sale in Sainsbury’s yesterday. Made in the UK using milk from British farms and Cadbury milk chocolate, the 250ml singles will roll out to other retailers from March onwards. The product is an ambient recipe with three months of shelf life.
The launch will be supported by out-of-home marketing and PR, with a wider multimedia campaign rolling out later in the year.
Müller produces Cadbury desserts and milkshakes under licence from Mondelēz International.
Justin Cook, CEO at Müller Yogurt & Desserts and Nikhilesh Brahma, VP Global Licensing at Mondelēz, said: “We’re thrilled to be part of this exciting collaboration that brings together the classic, creamy taste of Cadbury with our commitment to crafting irresistible treats.
“We’ve taken the iconic taste of Cadbury and transformed it into a luscious, smooth milkshake that sets a new standard for indulgence within milkshakes. A new chapter in this enhanced collaboration – that started with desserts – and now expands into milkshakes with Cadbury, the nation’s favourite chocolate.”
