Müller Yogurt & Desserts is rolling out price-marked packs (PMPs) across its new 250ml single-serve Cadbury Milkshakes.
Launched earlier this year, the two new variants, Cadbury Creamy Chocolate Milkshake and Cadbury Creamy Chocolate Caramel Flavour Milkshake, will now be available in £1.69 PMPs, exclusively for the convenience and wholesale channel.
The brand noted that with the flavoured milk category worth £700m annually (+11% YOY) and half of those sales going through convenience stores, the addition of Cadbury Milkshakes in both PMPs and standard packs is expected to help further accelerate sales and growth in the channel.
Carol Hand, Head of Category and Shopper Based Design at Müller Yogurt & Desserts, said: “We are committed to driving category growth by continually expanding and optimising our portfolio of products to meet the needs of both retailers and shoppers. The exciting introduction of our new Cadbury Milkshakes in price-marked packs and standard packs is a perfect example of this and presents a fantastic opportunity for convenience retailers to maximise sales.”
The launch will be supported by out-of-home marketing and PR, with a wider multimedia campaign later in the year.
Müller UK & Ireland produces chilled desserts and milkshakes under licence from Mondelēz International.
