Müller Vitality plant-based is being made available to the out-of-home sector, with the brand offering the product in a 3kg bulk pouch format with separate mixable sauce – a first for the sector.
Bulk packs currently account for 40% of the out-of-home yogurt market. With it currently seeing year-on-year value growth of 30%, the brand stated that it had identified a gap in the market for its products.
From June, chefs and operators will be able to purchase Müller Vitality Plant-Based Thick & Creamy and Müller Vitality Plant-Based Healthy Balance Plain yogurt alternative. To ensure maximum flexibility, both variants will be available in plain flavour. This aims to give customers the opportunity to use Müller Vitality across their menu throughout the day.
It can also be mixed with a new range called Müller Mixables to create plant-based toffee, peach or strawberry yogurt alternatives. The sauce has also been designed to be used beyond yogurt in a wide variety of other foods, such as cheesecake.
The Müller Mixables Sauce range will be available in 1kg pouch format and is also vegan, gluten-free and made with real fruit.
Jon Piper, Commercial Director at Müller Yogurt & Desserts said: “When we looked at the needs of this sector, it became clear that customers are not only looking for a plant-based yogurt alternative option, they are also looking for a flexible solution, in bulk format, that allows them to use it right across their menu.
“So that’s what we have created. What we are also able to bring to the party is decades of experience making delicious yogurts and desserts, and a brand that people know, love and trust.
“There’s a huge growth opportunity for yogurt and plant-based alternatives in this sector, and we will continue to innovate and fill gaps in the market to ensure we can be the partner of choice within out-of-home.”
