Online food retailer MuscleFood.com has teamed up with Heron Foods to introduce a new protein-focused range to their stores across the UK.
A range of MuscleFood’s most popular products is rolling out in 324 Heron Food stores and includes protein pizzas, high protein prepped pots, protein pancakes and a range of cookies and protein bars.
Later in the summer, members from the MuscleFood team will be setting up activation sessions at four select stores to hand out samples and talk to customers.
Nick Preston, CEO of MuscleFood said: “We are really excited to share our partnership with Heron Foods and can’t wait to see our products in store. The aim is to reach a whole new audience with some of our most popular products. Putting these tasty products in stores across the country will help those looking to save some cash in the cost of living crisis, without compromising on their protein intake or taste.
“Feeding families well on a budget is an essential part of our company. We are looking forward to being more accessible and recognisable, to not only online shoppers but also those who like to shop in stores.”
Tony Dobbs, Managing Director of Heron Foods, added: “We’re delighted that Heron Foods is offering something new and exciting for our customers, and we’re incredibly excited about this new partnership with Muscle Foods. The synergy between the two brands is a perfect pairing and in-keeping with the ethos of both brands. Together, we’re ensuring our customers get great quality, convenient and nutritionally balanced food for a fantastic price.”
