Sports nutrition brand Myprotein has announced a multi-year global collaboration with Marvel.
To celebrate the collaboration, Myprotein launched a new range of character boxes that include variations of its Clear Whey, in addition to bespoke, collectable shakers. The Clear Whey products are named after four characters in the Marvel Universe, with each having a different flavour: Black Panther (Blue Raspberry), Spider-Man (Raspberry & Strawberry), Hulk (Green Plum & Kiwi), and Captain Marvel (Orange, Mango & Tropical).
Neil Mistry CEO of Myprotein, commented: “Marvel is a global brand with a very dedicated fan base, and we are thrilled to be collaborating with them in such a creative way during our 20th anniversary year. This collaboration not only showcases the growth of Myprotein over recent years, enabling us to explore new spaces that protein alone wouldn’t allow; it is also rooted in a shared affinity for the unconventional, and a belief in the power of inclusivity and community – something that resonates strongly with us as a brand.”
