Sports nutrition brand Myprotein is set to launch a new range of high-protein lunch pots at the start of 2025. Developed in partnership with healthy ready meals maker Kirsty’s, the pots aim to meet the increasing demand for high-protein, balanced meals in a convenient to-go format.
Each pot delivers up to 32g of protein, naturally occurring from British chicken, beef, and pulses, and contains fewer than 400 calories.
The range includes Brunch Bowl with Chicken Sausages, Chipotle Beef Chilli with Rice, Firecracker Chicken, Japanese Style Chicken Curry with Rice, Panang Chicken with Rice, and Sriracha Chicken with Rice.
Kirsty Henshaw, founder of Kirsty’s, commented: “This is such an exciting partnership for us. Over the last 15 years, we’ve established Kirsty’s as the go-to free-from food brand, and to team up with the leading brand in the protein space marks a significant step forward in the convenience food category.
“We’ve developed six innovative products based on our wealth of experience in creating delicious and nutritious meals that support busy lifestyles and those customers seeking a fuss-free way to increase their daily protein intake.”
The pots have already launched in Ireland and will be available in UK supermarkets, including Sainsbury’s and Morrisons, from 1st January, and in Co-op stores from 3rd January, priced at £4. The pots will also be included in the Morrisons food-to-go Meal Deal (£4) from 6th January.
