BakeAway has partnered with Myprotein to develop the first ready-made, branded chilled protein pancake in the UK.
Launching in Morrisons this week and to be followed by other grocers throughout the year, the protein-rich pancakes are designed as an on-the-go snack or meal solution that supports fitness goals.
Gareth Gray, Head of Licensing and Partnerships at Myprotein, said: “Our ready-made protein pancakes are an absolute gamechanger, we know our customers lead busy lives and demand snacks and meals that are time efficient yet nutritious and help them hit their macros.
“Protein pancakes are a food prep staple, and we have made it easier than ever before for people to enjoy them, whether that’s on the way to the gym or at home, without the mess that comes with the territory of making protein pancakes from scratch.
“This range has been in development with BakeAway for over a year now and forms part of Myprotein’s ongoing licensing strategy that supports accessible protein through the RTD and RTE markets. We can’t wait to hear what people think.”
Each high-protein pancake contains 95.5 calories and 2.8g of fat. Available in Cocoa and Plain variants, the Myprotein pancakes can be pan-heated, microwaved, or warmed in the oven.
Jennie Bosson, Head of Marketing at BakeAway, commented: “We have a long history of manufacturing delicious pancakes at BakeAway and are constantly looking to innovate and create new styles and flavours to respond to the ever-evolving consumer tastes and trends.
“Our knowledge and passion for pancakes is matched by Myprotein’s nutrition expertise, so the partnership makes complete sense and we are looking forward to working with Myprotein on more innovations.”
