THG-owned online sports nutrition brand Myprotein has secured a deal to offer a range of snack products in over 300 WH Smith stores.
Items will include Oat Bakes, Protein Brownies, Gooey Filled Cookies, Crispy Layered Bars, and Protein Layered Bars. They will be stocked in WH Smith’s high street stores, as well as in its outlets located in airports, train stations, hospitals, workplaces and motorway services.
Neil Mistry, Chief Executive of THG Nutrition, commented: “Our ambition has always been to make the health and fitness industry accessible to everyone, and our expansion into WH Smith is an incredible opportunity for us to introduce consumers to Myprotein.
“Their presence in key travel locations means we can bring our on-the-go products directly to shoppers’ hands, exactly where and when they need them.“
