Gluten-free brand Nairn’s has unveiled the newest addition to its range of biscuits, Toffee Flavour Oaties.
The biscuits are made with gluten-free wholegrain oats, with a rich toffee flavour. In line with the brand’s commitment to create lower-sugar biscuits, the new Toffee Flavour Oaties contain 45% less sugar than the average sweet gluten-free biscuit. According to a recent Action on Sugar report, Nairn’s biscuits came out lowest in sugar per 100g out of 481 products tested and had the second lowest calories.
The new toffee flavour variety joins Nairn’s Gluten Free Oaties range which includes the Original and Choc Chip flavours. Sales of the Gluten Free Oaties range have almost tripled over the last year, driven by the quality and competitive prices of the products.
Euan Lutton, Brand Manager at Nairn’s, commented: “Demand for tasty, healthy, but also purse-friendly, free from products has never been higher. However, value offerings are still in short supply in the free from aisle, especially in the sweet biscuit category. We are proud to have created yet another gluten free biscuit that showcases the health credentials of oats, champions lower sugar content while not compromising on taste, and offering a safe option for those following a gluten-free diet, whether it’s their choice for medical or lifestyle reasons.”
Nairn’s Toffee Flavour Oaties are launching in retail in Sainsbury’s (August) and in Tesco (October), as well as in wholesale and the convenience sector.
