Nairn’s has introduced a new 24-case format for its Pop Oats range, which is claimed to be the first ever gluten-free popped oat snack.
HFSS and school-compliant, the products also have 60% less fat than regular fried crisps and only 83 calories per pack.
Ken Cameron, National Account Controller at Nairn’s, commented: “There is a growing number of customers interested in innovative, healthy and free from snacks which don’t compromise on taste. With new regulations, such as HFSS or the School Food Standards, wholesalers and retailers need to be able to offer options to their customers that are both compliant, but also in line with customer needs. Nairn’s Pop Oats tick many boxes, making them a great savoury snack option to stock in cafés, schools, offices, convenience stores, and more.”
He added: “Increasing prices due to the cost-of-living crisis has hit many small retail businesses hard. At Nairn’s, we are working hard to find innovative solutions that can allow saving on costs and therefore avoid price increases. The new bigger case of Pop Oats now includes 24 packs, a size that now allows the packing of the case automated and therefore saving on cost, preventing an increase in price per unit.”
Pop Oats are available in three flavours: Salt & Vinegar, BBQ and Sour Cream & Chive, (20g bag, 24/case), with an RRP of £0.89-98p per pack.
