Oatcake brand Nairn’s has launched new Gluten Free Sourdough Flatbreads.
The newest addition to the brand’s range of gluten free flatbreads taps into the rise in popularity of sourdough bakery products in recent years.
“Nairn’s has a strong track record in capturing successful flavour trends in the main category and translating these into free from products – always with the emphasis on great taste,” said Emma Heath, Head of Marketing at Nairn’s.
“It is essential to our NPD strategy and sales success that we find the best product format to support the flavour. Following research, product trials and taste panelling, on both new and existing formats, it was concluded that our successful flatbread recipe offered the best texture to support a sourdough variety. The larger format is well suited to the lunchtime eating occasion where sourdough bread or other bread alternatives tend to feature heavily.”
With an RRP of £1.99 and a pack size containing two pouches of five Flatbreads, Nairn’s Gluten Free Sourdough Flatbreads will be available in Waitrose, and also in the wholesale and convenience sectors, from this month.
