Naked Smoothies, the UK’s number one functional smoothie brand, has announced the launch of two new breakfast smoothies.
The new variants – Strawberry & Banana, and Pineapple & Passionfruit – are available in 300ml and 750ml bottles at Tesco, Sainsbury’s and independents.
With 38% of smoothies drank in the mornings, Naked said the new smoothies have been developed in response to consumer demand for simpler flavour combinations in the mornings and have been expertly created to be perfectly simple, perfectly tasty and bursting with flavour for a colourful morning boost.
The Strawberry & Banana smoothie is made with strawberries, banana, apples and sour cherries, while the Pineapple & Passionfruit smoothie is made with pineapple, passionfruit, apples and banana. They are packed with vitamin C, provide one of your five a day, and only contain naturally occurring sugars from the fruits within each bottle.
The launch is being supported by a through-the-line media campaign to bring to life Naked’s new brand platform, encouraging drinkers to make their mornings more colourful by starting the day with a Naked Smoothie. The launch is also the first in Naked’s new brand packaging, which features a more premium look and feel.
Charlotte Ashburner, at owner Tropicana Brands Group, said: “Naked Strawberry & Banana and Naked Pineapple & Passionfruit are the newest additions to the Naked range, packed with a spectrum of carefully selected fruits and bursting with flavour for a morning pick-me-up. Created with morning drinkers in mind, we’re delighted to bring these new breakfast smoothies to market, created with simple but delicious ingredients that do not compromise on taste.’’
