Italian food brand Napolina has launched two new flavoured olive oils – Roasted Garlic & Herbs and Chilli & Sundried Tomato.
The development follows value growth of 45% in the flavoured oils category. In the category, garlic and chilli are the two best-selling flavours in the market, which Napolina aims to elevate using roasted garlic and whole chilli flakes with sundried tomatoes for “deeper balanced flavours”.
The new flavoured olive oils can be used for drizzling on pasta, pizza, salads or other finished dishes.
Jeremy Gibson, marketing director at Napolina, said: “At Napolina, we’ve noticed a growth in consumer desire around Italian cuisine, especially on weekends and special occasions as 15.1% of weekend occasions are either pasta or pizza dishes. We wanted to create a product that elevated home cooking, helping to create restaurant quality experiences at home.
“Both products have authentic Italian flavours at the core, having been made using natural flavouring and infused with whole ingredients.”
Both oils are rolling out in selected Morrisons stores and will be available in Tesco from tomorrow (RRP £4.50 with a promotional price of £3.75).
