TRIBE, the natural energy snack brand, has raised £2.4m in a funding round led by Mercia Ventures and including Yeo Ventures, Crowdcube and private investors.
The funding, which comes as the company launches its new ‘Protein + Focus’ range with lion’s mane mushroom, will enable it to continue its growth and make seven new senior appointments.
TRIBE’s products include snack bars, protein shakes, and Muesli, which are all vegan, gluten-free and contain only natural ingredients. They are stocked at health food stores and supermarkets such as Sainsbury’s, Tesco, Waitrose, the Co-op and Morrisons.
TRIBE achieved revenue of £4m in 2024 and plans to reach over £20m by 2027. As part of the funding round, the company has appointed a new Chair in the form of Steve Rich, the former Managing Director of FulFil, who led its sale to Ferrero for £140m in 2022.
Tom Stancliffe, co-founder of TRIBE, said: “We are really excited and proud to partner with Mercia and Yeo Ventures for the next stage in our journey. Our new Chair, Steve Rich, also brings huge experience and knowledge to our Board as we look to accelerate our growth.”
Rafael Joseph of Mercia Ventures added: “With consumers moving away from ultra-processed foods, healthy snacks are amongst the fastest-growing grocery categories.
“Restrictions on displaying ‘unhealthy’ foods in supermarkets are also bolstering TRIBE’s sales. TRIBE has all the ingredients for success – an exceptional product underpinned by consumer trends and the ideal team to back it up.”
