Sustainable cleaning brand Neat has unveiled its latest innovation, a refillable foaming toilet cleaner, which it claims is a first for the category.
The product is plant-based, kills 99.9% of bacteria and comes in a Sage & Mint fragrance.
A £10 bundle on its website includes a refillable recycled plastic bottle, a spray foam trigger, and three 30ml concentrated refills that are added to 500ml of water. Refills sell for £2.50 each.
Announcing the launch on LinkedIn, the brand’s co-founder and designer, Ryan McSorley, said: “Cleaning the loo is something we maybe don’t want to do but have to. It’s such a huge category with so much waste, and no brand is offering a solution to clean it in a truly sustainable way. This product not only brings a sustainable solution but also a more pleasant experience. Cleaning your loo just got an upgrade.!
