Nemiroff, a Ukrainian premium vodka maker, has announced Scotch whisky maker Whyte & Mackay as a strategic partner for UK & Ireland. The appointment aims to strengthen Nemiroff’s international position and support its ambition to become a top-five producer in premium vodka.
The UK market represents one of the key markets for the Ukrainian producer’s growth ambitions.
Nemiroff CEO Yuriy Sorochynskiy commented: “We are thrilled to partner with Whyte & Mackay, a company with a long, distinguished history in the spirits industry. This partnership will allow us to give UK consumers the opportunity to experience a product we have been passionately creating since 1872.”
Whyte & Mackay Managing Director, Europe & Global Travel Retail, Mike Greggs, added: “In our experience the UK and Ireland markets are rich with opportunity for a premium brand that speaks to provenance and to quality. The team and I are looking forward to present Nemiroff, as part of our brilliant brand portfolio alongside Jura, Tamnavulin, Whyte and Mackay, Flor De Cana, Fundador and Harveys to our retail partners soon.”
