New bottled water brand NEO WTR has secured an additional listing in Sainsbury’s.
NEO WTR is a British spring water range that has become Europe’s first beverage brand to use a 100% Prevented Ocean Plastic bottle with a recyclable cap and label.
Every 500ml bottle of NEO WTR stops the equivalent of 1.7 plastic bottles from entering the ocean and is made using discarded plastic that has been collected along coastlines at risk of ocean plastic pollution.
“We are incredibly excited to expand our presence in Sainsbury’s, a retailer that shares our commitment to quality and sustainable principles,” said Nigel McNally, MD of NEO WTR. “The overwhelming response to our launch has demonstrated a clear demand for truly eco-friendly solutions whilst on-the-go, and this partnership will allow us to meet the needs of even more consumers across the UK while continuing to offer an environmentally positive option that actively tackles the growing problem of ocean plastic.”
NEO WTR’s entry into Sainsbury’s follows its launch in Tesco and wholesalers, which was supported by strategic partnerships, influencer endorsements, and a digital marketing campaign.
