David Beckham has been named as the new brand partner for coffee brand Nespresso.
The deal will see the former England captain share an exclusive view of the coffee moments he enjoys.
Anna Lundstrom, CEO for Nespresso in the UK and ROI, said: “David Beckham has always had an unforgettable style, taste and passion for creating elevated experiences which are many of the qualities of Nespresso. We are delighted to be working with David to showcase his genuine love for the nation’s favourite drink and his journey of coffee discovery, as well as showing how even the routine coffee moments; with family, with friends, and ourselves, can make every day even more meaningful.”
Beckham added: “I’ve always loved Nespresso coffee. Whether I am having a quiet moment at home with my family or preparing myself for a business meeting, the variety of blends is great, it’s so simple to make and every cup tastes incredible.”
The duration and financial details of the deal were not disclosed.
This year, the UK officially became a nation of coffee lovers, with more people regularly drinking more coffee (63%) than tea (59%).
NAM Implications:
- A pivotal switch: ‘more people regularly drinking more coffee (63%) than tea (59%).
- Nespresso should thrive…
