Nestlé Cereals has launched its first Nesquik media campaign to support its non-HFSS cereal portfolio – Nesquik Chocolate, Nesquik Mix and Nesquik Choco Waves – highlighting its nutritional attributes.
The new advert will feature across digital video on demand channels Channel 4, ITVx and Sky, and social media platforms.
The media campaign will also be supported by shopper marketing and in-store retail activity throughout the year in major UK supermarkets, which will include cross-category activations alongside the Nesquik milkshake products and on-shelf marketing.
Nesquik is also launching a Taste Guarantee campaign that allows customers to return Nesquik cereal products for a full refund if they do not meet their taste expectations. This campaign will be promoted on-pack and will run until the end of September 2024 with omnichannel marketing support.
Sarah Fordy, Head of Marketing, Cereal Partners UK – makers of Nestlé Cereals in the UK, said: “Nesquik is an iconic and much-loved brand that we’re delighted to showcase again in the UK with our exciting media campaign. The new campaign highlights everything that is so great about Nesquik – a tasty breakfast option that provides families with a fun start to the day. This new campaign reinforces our commitment to the Nesquik brand, having also added to the well-loved family brand with the launch of Nesquik Choco Waves last summer.”
